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Collective marks are generally owned by associations or cooperative organizations of whose members use the mark to promote their products. Usually, the owner of the collective mark sets certain standards and offers each member the possibility to use the mark if he complies with prescribed standards. Collective marks can represent an efficient way of commonly placing on the market products of a group of enterprises for which it would be difficult to make their own indivisual mark well-known by the consumers and/ or accepted to be distributed by all major distributors.